New Year
New Closet

SHOP FOR VALENTINE'S DAY

Oasis Dress
Peplum Sweater Top
Rose Quartz Heart Necklace
Rose Quartz Heart Hoops

SHOP BY CATEGORY

Shoes

Outerwear

Dresses

Bottoms

Tops

Accessories

FEATURED PRODUCTS

Floral Russo Blouse
Black Suede Leggings
Serena Wristlet
Virgie Bracelet

Prim

neat and trim

Sage

wise through reflection and experience
 

Prim Sage is a firm believer that what you wear can help boost your confidence. We are here to provide classic pieces to your daily wardrobe. Don’t just be the part, dress the part.

SHOP STYLED LOOKS

Who doesn’t love being prepared for any particular occasion? Having your outfit planned in advance can make a world of difference. Click on the outfits below to shop the look and check out our Style Board page for more outfit ideas and styling tips for your next big event.

Support Local
Shop Small

Midland

132 E Main St, Midland, MI. Our main location

Full collection of woman’s, woman’s plus and men’s clothing and accessories.

Downtown Bay City

906 Washington Ave, Bay City, MI. We have moved from the Bay City location as of 8/19/2023.

 There are still amazing businesses to shop from there!

Find the hottest must-have styles of the year.
From cozy fall styles to fun summer boutique looks!

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